The Bomb Family: Online Exclusive • Special Valentine's Edition

14 February - 14 March 2023

What’s important?

In the artworld we are always looking at “important” images that have the potential to change the way we look at the world—a world that now, more than ever, is image-driven. We can follow the narrative of our lives by scrolling through our camera roll; our smartphones store our experiences. Living fully in the moment is, however, often at odds with documenting it. “The Bomb Family,” as a concept and as a living entity, reconciles this dichotomy.

Meet Christy, Nick, Primrose, and Clementine, for whom life imitates art and art imitates life in a constant, vibrant loop. Coordinated outfits on point; strike a pose; Disney romance; Hello Kitty; Charlie and the Chocolate Factory; effervescence with glitter on top; “Snap. Sparkle. Pop!”

The Bomb Family lives at the intersection of tradition, documentation, performance, popular culture, and voyeurism. It inhabits the “real” world, but it thrives in the digital space. It produces bite-sized memories that taste like rainbows. It is “the moment” becoming instant nostalgia.

Before being a gallerist, Frank Maresca built a career as a fashion and beauty photographer and had a long personal history of collecting photography—particularly vernacular photography. In 2008, he donated his collection to the Newark Museum (read the New York Times article here), which mounted a major exhibition: “Now Is Then: Snapshots From the Maresca Collection,” with an eponymous book published by Princeton Architectural Press.

“A great vernacular photo,” says Maresca, “is one that is as good as an image that a professional photographer hopes to spontaneously capture: the loosely planned ‘happy accident.’ I’ve been following Christy and Nick over several years and have been fascinated by their images, which are the antithesis of my family and my childhood. It finally occurred to me, on this iconic holiday (love it or hate it), to share their vision with our audience.”